A week ago, Kylie Jenner shared an intimate look at the Kylie Cosmetics labs in Milan, Italy, to her 364 million Instagram followers — but not everyone is thrilled by the exclusive insight.
Jenner, donning a lab coat, took photos of her seemingly inspecting a foundation-making machine, measuring jars of glitter and scooping ingredients from a glass beaker. At no point does Jenner claim she actually participates in the science behind Kylie Cosmetics products, and that she’s not wearing personal protective equipment (PPE), a hairnet or gloves seem to indicate this was more of a photo opportunity than an actual reflection of her creating products.
perfecting new @kyliecosmetics in italy today 💕
Makeup artist Kevin James Bennett called out Jenner on his Instagram in a lengthy caption accusing Jenner of “gaslighting” followers.
“I’m a cosmetic developer and work with cosmetic manufacturers (and their labs) as part of my job,” he began. “I’ve NEVER been allowed into the lab or onto the manufacturing floor without a hair net, shoe covers, mask…and disposable GLOVES.”
Bennett then called out the “ignorant manufacturer” who allowed Jenner to “stage this photo-op.”
“Kylie is gaslighting her followers into thinking she is creating cosmetics,” Bennett continued. “I need the name [of the manufacturer] because I want to make sure my clients NEVER work with them.”
Jenner came across the post and explained in a since-deleted comment that the location wasn’t an actual manufacturing facility. The fan account @kyliesnapchat View this post on Instagram
A post shared by Kylie Jenner News (@kyliesnapchat)
“I would never bypass protocols and neither would any celeb or beauty brand owner,” Jenner said. “This is a small personal space [for] creating my own fun samples and taking pictures for content … No one is putting customers at risk!”
A post shared by Kylie Jenner News (@kyliesnapchat)
“Just take responsibility on your mistake and move on,” Bennett replied.
Bennett also didn’t believe that a “personal space” would be so well-equipped with a homogenizing kettle and that Jenner would be working with as much complexion product as was in the photos for just making personal samples.
“Oh were you there kevin?” Jenner asked.
A post shared by Kylie Jenner News (@kyliesnapchat)
Forbes reported in 2019 that Kylie Cosmetics was valued at $900 million before 51% of the controlling stake was sold to Coty, Inc. for $600 million — bumping up the company’s value to $1.2 billion. But a year later, in early 2020, Forbes reported that Kylie Cosmetics had “overvalued itself.“
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